Aug 12, 2009

WHYRED 2009 F/W Collection available ONLINE now

Whyred Mr & Mrs AW09 from WHYREDcom on Vimeo.

Established in 1999, Swedish fashion Whyred was founded by Roland Hjort, Lena Patriksson and Jonas Clason, three former employees of H&M who decided to combine their collective skills in design, production and marketing to create their own fashion brand.

Whyred is a combination of clean lines, neat shapes and quirky details. Influenced by the music and art scenes, the design concept like the client has an intellectual appreciation for these genres of inspiration.

“Clean living under difficult circumstances”. I am very impressed by WHYRED's college style and bright colors. Titled "MR AND MRS", the Fall/Winter collection is very cool, dark and a little bit rock.

The company has launced an official online store at the beginning of this year.

Here are the new promo pics from the web.

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