DIESEL X Durex adult toy for holiday season

I have seen a lot of co-branding, design by, colleboration. But I did't see this coming.  Bascially it looks like just DIESEL PACKAGE FOR DUREX: didlo, lube, vibrator.....What kind of marketing strategy is that? During holiday season people need sex and sex can sell? DIESEL - FOR SEXYFUL LIVING.hehe..I hope the next time will be DIESEL - FOR SEX HUNING