Calvin Klein X Underwear campaign

The latest CK X underwear campaign got really HOT concept. The four elements of life: fire, water, earth and air. Wanna get all the of them!I would feel sexy in Fire, be calm in Water, act down to earth in Earth, go fresh in Air. Which one is your favorite? I mean Hidetoshi Nakata, Mehcad Brooks, Kellan Lutz, or Fernando Verdasco.

 *pics from http://www.designscene.net/ 

Underwer By French designer Alexis Mabille

How can a mens underwear promo video be so softcore porn ?! Underwear collection "0" by French designer Alexis Mabille.

  

AUSSIEBUM BANANA FIBER UNDERWEAR

Aussiebum is always good at promoting its underwear with eye-catching visual effects. Banana fiber for your banana, sounds cool. Armani has produced Bamboo fiber underwear before. But it doesn't create any buzz. Banana sounds maybe little bit more sexual and funny. .....hum..maybe when u r hungry u can eat it.

DIESEL | "The Game of Love" Valentine's Day special edition underwear

Valentine's Day is coming. But I don't have anybody to play the game of love with.....Nice promotion by DIESEL anyway. (Boxers EUR 28,00 EUR  T-Shirts 36,00 EUR)

FUNNY underwear By PARDON! FRANCE

Just discovered the French label PARDON! from the latest issue of WAD. Never thought boxers can be this funny and sexy.

Winter Gift Ideas from H&M

It is just the beginning of November. H&M already starts its annual Holiday season campaign.
Here are some HOT items I found from the H&M official online shop Finland...The Ninja Style slipper is so cool!

SALE STARTS! ASOS MID SEASONS UP TO 50%

Mid season sale starts @ ASOS.COM!!!

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Jeremy Scott for Adidas 2010 -- the rainbow shining Wing Sneaker

From Jeremy Scott 2010 Spring Collection London Runway show, I noticed that Jeremy Scoot will continue to collaborate with Adidas in the "Original by Original" project. The iconic Wing Sneaker will change its color from black, white, golden, silver to the rainbow shining. Wondering what will be the next color? maybe crystal?

Jeremy Scott 2010 Spring RUNWAY LONDON

DO YOU WANNA DRESS LIKE Fred Flinstone? 

B*Boy Underwear -- BIG boys sell underwear better

There is one golden rule in underwear advertising campaign -- BIG, BIG, BIG.

B*Boy Ltd is founded by Stevie Stewart and William Baker in UK. William Baker, the creative Director is most well-known for his 13 year career as Kylie Minogue's Creative Director and stylist, and has also worked with a number of different artists including Jamiroquai, Garbage, All Saints, Tricky, Geri Halliwell and Victoria Beckham.

B*Boy's campaign pictures are definitely one of the most sexual and attractive underwear advertising pictures I have ever seen. The company also has one official B'boy online store. Would you like to spend £30.00 to get one of those Bboys?